Marketing is an area that requires a wide range of tools, ranging from traditional methods such as printing ads to more modern strategies such as email marketing and social media marketing. No matter the kind of marketing utilized, all successful marketing campaigns have one thing they all have in common: a clear understanding of the needs of the target audience.

Marketing insights enable marketers to tailor their brand strategies and tactics to serve their target audience best. They also help them guide future initiatives with measurable data. These insights are what separate an expert marketer from the crowd.

Open, honest and direct communication is the best method to gain insights from your customers. You can employ a variety of tools to gather this feedback, such as surveys online or social media comments, interactions, face-to-face or phone customer interviews, and a word of caution feedback boxes on your website or in the store.

Insights are often gleaned from outside sources and also from your own market research and competitor analysis. For example, a drinks company might learn from market research that people are opting to stay at home more on weekends due to the current economic situation. This insight may prompt them to cut back on advertising and focus on how the product can be used to complement a relaxing evening with the family instead of going out.

Utilizing data to design marketing strategies that will be well-received by your target audience is the most efficient and effective method to maximize your return. Contact the experts at WebFX to start putting together your perfect marketing plan today!